Start a Blue Moon Estate Sales Franchise in 2025

Company Overview

About Blue Moon Estate Sales

Industry	Services (Other)
Related Categories	Estate Sales, Miscellaneous Services
Founded	2009
Parent Company	Best Life Brands LLC
Leadership	J.J. Sorrenti, CEO
Corporate Address	900 Wilshire Dr., #102 Troy, MI 48084
Social	Facebook, Twitter, LinkedIn, Instagram, YouTube

Business Overview

Franchising Since	2013 (12 years)
# of employees at HQ	97
Where seeking	This company is offering new franchises in the following US states: Alabama, Arkansas, Arizona, California, Connecticut, Delaware, Florida, Georgia, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, North Carolina, Nebraska, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin
# of Units	123 (as of 2025)

Information for Franchisees

Here's what you need to know if you're interested in opening a Blue Moon Estate Sales franchise.

Financial Requirements & Ongoing Fees

Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee Definition: The initial fee paid to a franchisor to join their system What you need to know: Found in Item 5 of the FDD, this may be a flat fee, or may vary based on territory size, experience, or other factors.The franchise fee is an up-front (one-time) cost that a new franchisee pays to the franchisor. This fee is usually due at the signing of the franchise agreement and covers the right to use the franchisor's trademarks, name, and related business systems.	$24,500 - $57,000
Initial Investment Definition: The total amount necessary to begin operation of the franchise What you need to know: The initial investment includes the franchise fee, along with other startup expenses such as real estate, equipment, supplies, business licenses, and working capital. This is outlined in a chart in Item 7 of the FDD, showing a range of possible costs from low to high.	$57,015 - $113,325
Net Worth Requirement Definition: The minimum net worth you must have in order to qualify to become a franchisee of this company What you need to know: Net worth is the value of a person's assets minus liabilities. Assets include cash, stocks, retirement accounts, and real estate. Liabilities include items like mortgages, car payments, and credit card debt.	$125,000
Cash Requirement Definition: The minimum liquid capital you must have available in order to qualify to become a franchisee of this company.	$60,000
Veteran Incentives Definition: A discount or other incentive offered to military veterans who buy a franchise with this company.	20% off franchise fee
Royalty Fee Definition: A ongoing fee paid to the franchisor on a regular basis. What you need to know: Most franchisors require franchisees to pay an ongoing royalty fee, which is detailed in Item 6 of the FDD. This fee is typically a percentage of weekly or monthly gross sales, but may also be a flat weekly, monthly, or annual fee.	5.5%/8%
Ad Royalty Fee Definition: An going fee paid to the franchisor on a regular basis to support advertising or marketing efforts. What you need to know: This may also be called advertising fee, marketing fee, brand fund fee, and more, but the basic purpose is the same-- to support promotion of the brand systemwide. As with the royalty fee, it is detailed in Item 6 of the FDD, and can be a percentage of weekly or monthly gross sales or a weekly, monthly, or annual fee.	1%
Term of Agreement Definition: The length of time your franchise agreement will last. What you need to know: Franchise terms are typically anywhere from 5 to 20 years in length, but are sometimes instead dependent on factors such as the term of your lease. Once your term is up, you may have the option to renew your agreement, typically for a smaller fee than the original franchise fee.	10 years
Is franchise term renewable?	Yes

Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

Third Party Financing	Blue Moon Estate Sales has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

On-The-Job Training	14 hours
Classroom Training	79.5 hours
Ongoing Support	Newsletter Meetings & Conventions Grand Opening Security & Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform
Marketing Support	Ad Templates Social Media SEO Website Development Email Marketing Loyalty Program/App

Operations

Additional details about running this franchise.

Is absentee ownership allowed?	No
Can this franchise be run from home/mobile unit? Definition: The business can be run from your home and/or a vehicle, and it is not necessary to have a retail facility, office space, or warehouse.	Yes
Can this franchise be run part time? Definition: This business can be run by the owner on a part-time basis (less than 40 hours per week) and/or as a side business; it is not necessary for the business to be open/run full-time.	No
# of employees required to run	5-15
Are exclusive territories available? Definition: An exclusive territory is a fixed area in which you are given the right to operate and in which no other units of the same franchise may be opened. What you need to know: Territory size may be based on factors such as radius, population size, zip codes, and more. Details can be found in Item 12 of the FDD.	Yes

Franchise 500 Ranking History

Compare where Blue Moon Estate Sales landed on this year's Franchise 500 Ranking versus previous years.

Blue Moon Estate Sales Franchise

Blue Moon Estate Sales, founded in 2009 by Ken Blue and Deb Blue, is a company that assists clients who need help selling their complete estates.

In contrast to traditional home sales, "estate sales" involve selling real estate property and the property contained within a home or business building. Estate sales are most common when a property owner needs to downsize or get rid of the property and its accumulated goods quickly and without too much stress.

For example, someone may need to move quickly to jump on a job opportunity, or they may need to sell their home and a lot of property to pay down debt.

In any event, Blue Moon Estate Sales assists those in the middle of estate sales. The company and its franchisees seek to minimize costs and maximize profits for everyone involved.

Does this have you interested in Blue Moon Estate Sales? Keep reading for more information about starting a Blue Moon Estate Sales franchise and reasons to do so.

Reasons to Start a Blue Moon Estate Sales Franchise

As of 2021, 6.5 million existing homes were sold in the United States alone. Unfortunately, most estate sales are run by small and unregulated companies, providing unreliable results for clients.

With an estate sale, many homeowners seek the assistance of marketers and salespeople to sell everything in their homes quickly and effortlessly.

Due to market deregulation, results are usually mixed. That’s where Blue Moon Estate Sales comes in.

Blue Moon Estate Sales offers stability, reliability and successful marketing for clients’ homes and possessions.

When you open a Blue Moon Estate Sales franchise, you’ll receive extensive training to successfully market your clients’ estates and conduct sales quickly.

As a Blue Moon Estate Sales franchisee, you'll primarily work with baby boomers who need estate liquidation services now more than ever. However, there are other reasons to start a franchise with Blue Moon Estate Sales, including:

It’s a home-based business. In other words, you don’t need any retail space to run a Blue Moon Estate Sales franchise. You can run everything out of your own home and use a small space for occasional storage. Otherwise, you handle transactions and sales in the homes of your clients.
Blue Moon Estate Sales charges relatively low starting fees, but the potential return on investment is relatively high. Additionally, you can take advantage of a 20% discount on the initial franchise fee if you're a veteran.
Blue Moon Estate Sales operates within large and protected territories, minimizing competition.
Blue Moon Estate Sales has an excellent brand reputation you benefit from as a new franchisee: a key concern when attracting first-time clients.
Blue Moon Estate Sales franchisees are integrated into a community of like-minded individuals enabling you to make connections that can maximize your business growth in no time.
Blue Moon Estate Sales offers comprehensive support and training for marketing, IT operations and item valuation.
Blue Moon Estate Sales offers ongoing consulting and support, particularly regarding subjective or tricky issues like pricing and valuation.

All in all, Blue Moon Estate Sales is the go-to estate sale franchise organization. If you're interested in real estate and want to make money doing something beyond selling and marketing houses, this could be the business opportunity for you.

With the estate sales business model, you can help people sell their personal property with minimum cash expenses.

Related: Aether Estate Sales

How to Open a Blue Moon Estate Sales Franchise

To open a Blue Moon Estate Sales franchise, inquire to receive more information about the opportunity. Then you will be connected with a franchising expert or specialist who will help you explore ownership and walk you through the franchising process from start to finish.

Do owners need to be present?

Yes, the franchise owner or franchisee should be involved in all aspects of the day-to-day operations of their business. In this way, Blue Moon Estate Sales is not a semi-absentee franchise.

You’ll be your own boss and will run your business personally

Related: Considering franchise ownership? Get started now and take this quiz to find your personalized list of franchises that match your lifestyle, interests and budget.

Blue Moon Estate Sales Training and Onboarding

Blue Moon Estate Sales offers training programs and support options/courses to help you run your new business.

This starts with 72.5 hours of classroom training, which takes place at Blue Moon Estate Sales’ corporate offices. Once you complete the classroom training, you’ll also benefit from 20 hours of on-the-job training.

Even after "graduating," Blue Moon Estate Sales provides ongoing support for each of its franchisees.

Specifically, you get access to helpful newsletters, online support channels, proprietary software, advertising templates, SEO support, email marketing tools and website development assistance.

The last element is critical since Blue Moon Estate Sales franchisees are home-run businesses. Your website will effectively be your online storefront or office, where you attract new clients.

However, Blue Moon Estate Sales’ marketing courses and training resources are also notable. Since a big part of your job will be marketing client homes and goods in their estates, you need to know how to make those estates look attractive to prospective buyers.

With the marketing training courses and materials, you’ll become an expert marketer in no time.

How Many Employees Will I Need?

That heavily depends on how many clients you service. Regardless, you’ll generally need between five and 15 employees to run your business efficiently, especially as your clients start rolling it.

Blue Moon Estate Sales franchise reviews

Many current and previous Blue Moon Estate Sales franchisees have good things to say about their experiences.

For example, Toby Affuso of Northern Virginia says he’s “so much happier since I said goodbye to corporate life! I have been successful, and I feel very proud of the value I am providing and the achievements I’ve made.”

Chapel Hill, North Carolina, franchise owner Lisa says, "four years working our tails off building our business in a small town home. We’re building our new dream home in year five. Hard work pays off!”

Get started with a Blue Moon Estate Sales Franchise Today

With a Blue Moon Estate Sales franchise, you could hit the ground running with your business and help people sell their homes and property quickly and effortlessly. Consider starting a franchise with Blue Moon Estate Sales today.

Check out Entrepreneur’s other guides and articles for more information on this topic.

More from Blue Moon Estate Sales

Quick Summary

Blue Moon Estate Sales was established in 2009 with a mission to set new standards in an unregulated industry. The need for an estate sale typically comes about during a particularly stressful point in a person’s life. They may be moving, downsizing or managing a loved one’s belongings. Our ultimate goal is to efficiently minimize that stress and maximize results.

Helping people is what motivates us, and we pride ourselves on providing excellent service to both our clients and customers. Estate sales are a big undertaking, and we have it down to a science. The foundation that we have built supports a trustworthy, reproducible business model proven to result in great sales, loyal customers and successful franchisees.

Why Invest in an Estate Sale Franchise?

A Blue Moon Estate Sales franchise provides a tremendous opportunity in a growing, in-demand industry. In 2021, 6.5 million existing homes were sold in the United States. For years, estate sales have been run by small, unregulated companies with varied results. Our experts train franchisees extensively on the ins and outs of successful marketing, acquiring new business and conducting sales. With millions of baby boomers in need of estate liquidation services, there has never been a more opportune time to start a career in this industry.

This is a billion-dollar industry.

In 2019, estate sale companies conducted an average of 31 sales per year.

10,000 Baby Boomers reach retirement age every day.

Many are in need of downsizing possessions.

Today, families are much smaller and own a lot more stuff—often more than can be reasonably passed down to loved ones.

By taking advantage of Blue Moon’s complete market support, comprehensive training and reliable strategies, franchise owners can expect a high return on investment in one to two years, as well as a steady increase in returns annually.

What Makes Blue Moon Stand Out?

Very few companies exist in this franchise segment. We were the first to focus purely on estate sales, and we continue to stand out. Blue Moon has:

A low start-up cost
Large, protected territories
Minimal inventory
A low investment with bang for your buck
Brand confidence and recognition
A loyal following of return customers
An extensive web presence
A friendly, supportive staff
A proprietary digital platform

Our highly-scalable, home-based business model requires minimal space to store supplies and provides significant advantages, including:

Flexible work hours
No accounts receivable
A loyal, direct-pay customer base
Effective, multi-channel marketing
A proven sale management process
A proven client intake process

At Blue Moon, we believe in going into business for yourself but not by yourself. With us, you will receive:

Comprehensive, hands-on training
Ongoing educational resources
Franchisee website maintenance
Specialized support from a team of experts
24/7 access to a private community of peers
Sister brand networking and referral opportunities
Annual conferences
National accounts

The Ideal Blue Moon Estate Sales Owner

Running estate sales is fast-paced, fun and a lot of work. We seek those who are energetic and ready to succeed. Whether it’s through a love of history, resale, collectibles, antiques, art or vintage items, a passion for this business is key. It is also important to remember that our clients are often experiencing stress that comes along with major life changes. With this in mind, our ideal candidate has:

Exceptional ethics
High energy and drive
Strong communication skills
Respect and compassion for others
A willingness to follow a proven system
A passion for the industry
A business mindset

Learn more today about kickstarting a unique, rewarding career as a Blue Moon Estate Sales franchise owner.

Disclaimer

The information on this page is not intended as an endorsement or recommendation of any particular franchise or business opportunity by Entrepreneur Media. Our listings and rankings are solely research tools you can use to compare opportunities. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise or business opportunity. That should include reviewing the company's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees/licensees/dealers.

Updated: December 12th, 2022

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